Basic Information
In Spite of The Heterogeneity Between Consumers Some Psychological Process Are Shared By Most Consumers Such As Impulsive Buying And Risk Avoidance. The Class Will Focus On Aspects of Consumer Behavior Such As Goal Pursuit and Automaticity, and Will Expose The Students to Research Domains and Methods in Consumer Psychology. Learning Outcomes#at The End of The Course The Student Will Be Able To 1. Use a Broad Foundation of Knowledge Across Various Content Areas Of Consumer Psychology. 2. Critically Evaluate Theoretical and Empirical Aspects of Consumer Behavior Research. 3. Summarize and Review a Research Article. 4. Lead a Discussion Related to Consumer Psychology Issues 5. Identify Research Ideas in Consumer Behavior. 6. Develop and Plan a Consumer Behavior Research. 7._develop an Experimental Design, Theory Development and Testing. 8. Present Research Ideas Orally and in Writing.
Faculty: Data and Decision Sciences
|Graduate Studies
Pre-required courses
95605 - Introduction to Psychology or 97800 - Marketing Principles
Semestrial Information
Weekly Hours
2 Academic Credit • 2 Lecture Hours • 1 Project Hours
Responsible(s)
Liat Levontin
Registration Groups
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Weekly Hours
2 Academic Credit • 2 Lecture Hours • 1 Project Hours
Responsible(s)
Liat Levontin
Registration Groups
|
|
Weekly Hours
2 Academic Credit • 2 Lecture Hours • 1 Project Hours
Registration Groups
|
|