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Students in The Course Will Acquire Understanding of Basic Marketing Concepts, Models and Theories. Among The Topics Covered in The Course Are# The Strategic Role of Marketing in Organizations, Analysis Of The Marketing Environment, Marketing Information, Consumer Behavior, Target Marketing, The Marketing Mix, Global Marketing, Services Marketing, and B2b Marketing. The Course Will Expose Students to Real World Examples From The Israeli and International Markets. Learning Outcomes# at The End of The Course The Student Will Know# 1. Understanding of Basic Marketing Concepts. 2. Understand Strategic Role of Marketing Gain. 3. Understanding of The Elements of The Marketing Mix and Their Interaction. 4. Identify and Address The Key Decisions Facing Marketing Managers. 5. Practice The Process of Analyzing a Marketing Situation Or Opportunity. 6. Formulating Market Strategy, And Implementing a Marketing Plan.

Faculty: Data and Decision Sciences
|Undergraduate Studies |Graduate Studies

Pre-required courses

(94423 - Introduction to Statistics and 94594 - Principles of Economics For Engineers) or (94423 - Introduction to Statistics and 94591 - Introductory Economics) or (94424 - Statistics 1 and 94594 - Principles of Economics For Engineers)

Course with no extra credit

94831 - Principles of Marketing 94833 - עקרונות השיווק

• ניהול השיווק / מאת פיליפ קוטלר, קווין קלק, יעקב הורניק ; [תרגום: אורית פרידלנדר]. - קוטלר, פיליפ