Principles# Decision Making and Market Research, The Structure Of Social Data. Obtaining Social Information# Document Analysis and The Availability of Marketing Data, Observations, Sociometry, Informants, Experiments. Surveys# Sampling, Questionnaires, Index Construction, Analysis. Special Topics in Market Research# Market Analysis, Advertising, New Products, Brand Positioning.

Faculty: Data and Decision Sciences
|Undergraduate Studies |Graduate Studies
Pre-required courses

95605 - Introduction to Psychology