The Course Addresses Theoretical and Practical Marketing Issues, As Determined By The Lecturer. It Enables Focusing On State-of-the-art Questions of Interest Such As# Consumer Behavior, International Marketing, New Product Marketing, Service Marketing and Marketing Quantitative Models.

Faculty: Data and Decision Sciences
|Pre-Academic

Pre-required courses

(98783 - Marketing Management and 98798 - Marketing Management)


Semestrial Information