Topics# Marketing Research Process, Building Questionnaires, Choice of Research Method, Statistical Anlaysis and Interpretation Of Results. The Bass Model For Diffusion of Innovations, Comparisons, Segmentation, Forecasting and Conjoint Analysis.

Faculty: Data and Decision Sciences
|Graduate Studies
Pre-required courses

98783 - Marketing Management or 98798 - Marketing Management

Semestrial Information

Weekly Hours

2 Academic Credit • 4 Lecture Hours

No Registration Groups
Weekly Hours

2 Academic Credit • 4 Lecture Hours

No Registration Groups
Weekly Hours

2 Academic Credit • 4 Lecture Hours

No Registration Groups