Review of Major Marketing Issues From The Manager's Viewpoint, Including# Consumer Behavior, Market Research, Segmentation and Positioning, Issues Related to Constructing The Firm's Marketing Mix.

Faculty: Data and Decision Sciences
|Graduate Studies
Pre-required courses

98740 - Statistics For Managers or 98760 - Organizational Behavior

Course with no extra credit

98831

Course with no extra credit (contains)

98733 - Valuation and Funding of New Ventures