Marketing of High Technology Products Occurs in Turbulent Environments And Requires Rapid Decision Making With Incomplete Information. High Tech Start Ups Face The Challenge of Marketing New Products to New Markets, With Limitations Such As Budget Constraints and Inexperienced Team. This Class Will Explore Concepts and Practices Related To Marketing in This Unique Environment.

Faculty: Data and Decision Sciences
|Undergraduate Studies |Graduate Studies
Course with no extra credit

127100 - Patents in The Field of Chemistry