Basic Information
Sales and Business Development Provides an Overview of The Principles And Practices of Direct Sales and Business Development Leveraging Research, Practical and Experiential Resources. Classes Include Instructor-driven Content, Expert Practitioner Guests, And Experiential Exercises. It Is Designed to Have Lectures, Class Discussions and Exercises, Guest Lectures and Reading Assignments. Participants Will Develop a Go-to-market Sales Strategy For Their Startup Projects As a Final Deliverable For The Class.